Wednesday, 1 August 2018

5 Steps To Cruelty Free.

Going cruelty free is easy.

The fact is, there is no reason to be testing on animals for cosmetic purposes in this day and age.
My only regret is that I didn't do it sooner because once you've done a bit of research and made some good switches, that's it, you're done.

I've made put my cruelty free tips into 5 key steps.
If you're looking to go cruelty free which I plead with you to do then these will give you a big helping hand and will show you just how easy it is.

Step 1: Make the commitment.

Sit and think about the reason you're making the switch and really keep that in mind when you're out and about shopping/testing products. Yeah, it sucks that you have to switch your favourite lipstick with another but in the long run, it isn't a great sacrifice.

Step 2: Ditch the big brands.

Mac, Rimmel, Loreal, Head and Shoulders, Dove, Maybelline all test on animals. Key players in the beauty industry still think it's acceptable to test on animals for their own gain. All brands like these see is money so if we stop giving these brands our custom then maybe they'll wise up and make some changes to their policies and selling habits.

Step 3: Decide what you're okay with.

Some people like myself refuse to buy from brands who sell in China as they are required by law to be tested on. In my opinion I am not happy to fund those companies at all because although I'm in the UK and the product I am using hasn't been directly tested, the money goes to the same place so in essence my money is going towards those tests and that cruelty.

Step 4: Do your research.

It can be quite hard to find details of a brands cruelty free status especially if it isn't printed on the packaging. I usually find it a bit suspicious if when I google "are -insert brand here- cruelty free?" and no direct answer from the company comes up. If I was a cruelty free brand I'd be plastering that status everywhere. One thing to do if you can't find any info is to check the products parent company. It should be labelled on the back who supplies the product eg Unilever sell Alberto Balsam, Toni & Guy, Dove, Sure, Comfort etc (Unilever products are NOT cruelty free. They give you some rubbish about wanting to eradicate it but don't confirm they are. They should start at home if you ask me...). IF you can't find a concrete answer then it's best to not buy it. If you're still curious, try emailing or tweeting the brand to clarify. I've done this a couple of times and most brands have been forthcoming and informative.

Step 5: Experiment with new brands and products.

If you've relied on staple products for years then changing your routine can be unsettling but see it as more of a creative process. It's the opportunity to try new brands and discover exciting brands with innovative new products. You can quite often find dupes of bigger brands too.
Revolution is a brand I highly recommend. Tarte is also brilliant. If you live in the UK, Superdrug's own brand products are all cruelty free so you can shop with confidence there.
Image result for superdrug own brand star

See that star? It's the mark of Superdrug's own brand products. If you see that it means that product is cruelty free as Superdrug is highly and publicly opposed to animal testing!

Every switch you make is worth it. Every time you buy from a cruelty free brand you're sticking two fingers up to the cruel ones and saying it's not okay to test on animals.

If you have any tips or blog posts for those thinking about going cruelty free then please leave them below.


  1. Checking out the parent companies as well is a really good idea, thank you :)

    Julia // The Sunday Mode

  2. This is something I've thought about before but as of right now I don't think it's possible for me. My skin is so unbelievably sensitive that cutting out so many of the larger brands leaves me with next to nothing my skin can tolerate. It would be great if more of the larger brands can make the switch though x


    1. My skin is really fickle and I'll admit it took a while for it to settle down but it was so worth it. I hope more brands start making changes.

      Thanks for your comment x

  3. There are still two products I need to find alternatives for in my general routine which are both Maybelline and then I’ll be completely cruelty free! It’s such a shame these companies still feel the need to do it just to sell in certain areas and so ridiculous that it’s still the law in China. Poor defenceless animals being harmed in the name of vanity is awful!
    Alice Xx

    1. That's really good. Even if people made a conscious effort to choose alternatives where they can it makes a difference. I just wish all brands would stop the cruelty.
      I think all it would take to kick off a change is one of those big brands (Maybelline, Rimmel, Loreal) ditching animal testing and I think the others would at least attempt to follow suit...

      Thanks for reading x

  4. I don't really use skin products but always find blog posts like this thought provoking.

  5. those are good tips!! I don't wear too much makeup anymore but my sister does and she has been getting more cruelty free brands recently

    1. Thank you. That's really good. I hope she's been enjoying them!

  6. This is such an informative post, I actually never knew those big brands tested on animals. I suppose they wouldn’t advertise that fact though. I agree, Its definitely worth making changes to switch to cruelty free if you can. I’ll be popping into Superdrug at the weekend to see what they do. Thank you for the recommendation! <3 xx

    Bexa |

    1. NO. The thing is they sometimes use misleading phrases too. I've recently watched an advert on the tv for shampoo and they talk about their "vegan formula". It's all good it being vegan but they still test on animals so...

      Thank you Bexa x

  7. Thanks for the great blog post. I will be reading more labels in the future.